About Strands

Strands is recognized by the financial industry as “The Fintech Partner for Banks”, serving more than 600 bank implementations with a hundred million customers in thirty-six countries, categorizing and enriching ninety-four million banking transactions daily.

The company was founded in 2004 in Oregon (US) and Barcelona (Spain), initially developing personalization and recommendation solutions for the music industry. Apple acquired these early solutions together with a portfolio of 32 patents, allowing the company to focus its innovation efforts on the research and development of financial technologies.

Strands is a fintech pioneer, with the award-winning solution for Personal Financial Management (PFM), launched in 2008 in the United States and Europe. Strands Finance Suite today includes a portfolio of products that share a common foundation based on Big Data Processing, Artificial Intelligence, Machine Learning, Open API, and best-in-class Customer Experience.

Our mission is to enable banks and merchants to anticipate customer needs and proactively suggest next-best-actions to increase long-term value for customers. Our vision is to empower people to better manage their life, consuming and taking decisions in a smarter, transparent and independent way.

The company currently has 150 employees in Barcelona, Buenos Aires, Kuala Lumpur and Miami.

Company Facts



Funding Raised

$55M institutional investment

Core business

Big Data, machine learning and digital banking software solutions

Office Locations

Barcelona, Buenos Aires, Kuala Lumpur and Miami


600+ financial institutions in 36 countries


100 million banking customers


94 million categorized daily

Flagship Products


Core Values


Everything we do starts with PEOPLE! We are people-focused both externally, by being focused on our clients’ needs, and internally, by creating a collaborative work environment.


We don’t like to complicate things. Our clients and their customers value simplicity which is reflected in how we work and what we produce: simple, intuitive software solutions.


We value beautiful, simple and functional design. Intuitive, user-centric design is crucial in everything that we do.


We deliver innovative solutions. Our talented and experienced team uses agile processes to foster continuous innovation that not only satisfies but delights our clients.