27th February, 2015
On February 10-11 2015, Strands proudly counted itself among FinTech's 72 most innovative companies selected to present at the European edition of Finovate 2015 in London. Two weeks later, Finovate waves are still resonating through the FinTech world. Here's a brief look back at the event through the eyes of Strands.
STRANDS FINOVATE TAKEAWAYS
FinovateEurope was a groundbreaking moment for Strands. We took the spotlight on Day 1 to launch Strands Loop - an all-in-one digital banking platform that combines our award-winning PFM, brand-new BFM & Card-Linked Offers. Read more about Strands Loop here.
Leading the charge of Strands Finovaters was General Manager Dario Lombardi, who was interviewed by Fintech Finance at the event: "Finovate is great for two main reasons," he said. "One, it's fantastic for networking, and two: it's the perfect place to get inspired by new ideas." Watch the rest of Dario's interview with Fintech Finance here. Also representing Strands were Business Development Director Cesar Richardson, Marketing Manager Victoria Yasinetskaya and Product Manager Ivan Tarradellas.
STRANDS LOOP LAUNCH
With just 7 minutes to present, Dario & Cesar (or should we say, Vito Corleone & "Mr. Busybee") unveiled Strands Loop to a record-breaking crowd of over 1250 FinTech innovators, banking professionals and analysts. Watch the demo below:
During the networking session, Strands Loop received very positive feedback from bankers and analysts. "There's simply nothing like it," Marketing Manager Victoria Yasinetskaya noted on the audience reaction. "The BFM proposition is especially unprecedented." Dario added, "Banks have two amazing assets that they need to leverage: one is the digital aspect, and two is the data they collect on people."
At the event and beyond, the Strands Loop message resonated well:
In all, Finovate Europe was a great success. Victoria reflects: "Strands was able to cement our leadership position - we came away with the feeling that we are ahead of the game, and well-aligned with the current trends in the banking industry." Although Strands did not come away with a Best of Show this time, the popular digital vote speaks for itself!
FinovateEurope is a demo-based conference showcasing the latest and greatest financial and banking technology innovations from hot young startups and leading established companies. For more information on the event or to view videos of previous demos, please visit finovate.com