20th March, 2016
From 15-16 March, Strands was in Singapore as key sponsors of The Future of Digital Banking: Asia Pacific by Marketforce.
The event brought together leading financial innovators from across South East Asia and the rest of the world in order to share insight and ideas on banking in the digital age.
The Strands team joined high-level decision makers from both traditional banks, domestic and international players, and ground-breaking new FinTech start-ups to discuss the most exciting new developments in this area and what they view as the future of banking.
Leading the Strands delegation was General Manager Pau Velando, who gave opening and closing remarks as the conference Chair. Pau was joined by Marketing Director Victoria Yasinetskaya and VP Sales (APAC) Xavier Marcillac, who gave a presentation entitled Upgrading the digital experience: the example of (Small) Business Banking.
Using the example of Strands BFM, Xavier's presentation highlighted the necessity to restructure the digital banking session by leveraging transactional data to deliver actionable insights through the digital channels at the right time. He also demonstrated how banks can use Big Data Analytics and Machine Learning toe effectively partner with business customers en masse in their day-to-day financial management.
To learn more about the Strands value proposition for business banking, check out the blog post "Revolutionizing the Digital Experience in SME Banking" on FinTech Pulse.
For more information about The Future of Digital Banking: Asia Pacific by Marketforce, click here.